Besides the obvious benefits of reaching the right subscribers to have a higher click-through rate and ROI, direct email marketing also lessens the likelihood of unsubscribes from people who feel bombarded with mails that they feel are unnecessary or unappealing. It also lessens the likelihood of email bounces, and being ticked off as ?spam? and therefore being blacklisted.
Direct email marketing ensures that you reach clients on a one-to-one basis so as to maintain a personal relationship. Everything is being personalized and targeted on the internet ? our Facebook, Twitter, LinkedIn, and Skype statuses and profile pictures, and even our online identities as Gravatars.
As everyone has become accustomed to being personally addressed with content that they find appealing, you need to ensure that your email marketing newsletters are highly targeted and personalized as well.
About the Author:
By: Lewis Mossman
Lewis Mossman is a freelance author who has vast knowledge in direct email marketing. For more information on email marketing he suggests you to visit: www.graphicmail.com/
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Tags: direct email marketing, Email Marketing
Source: http://ebusinessandmarketingtips.com/email-marketing-the-effectiveness-of-direct-email-marketing/
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